Difference between revisions of "Upload and Place a Banner Ad"

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==Change or Remove a Banner Ad==
 
==Change or Remove a Banner Ad==
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1. Within the '''Members''' module, select the desired member.
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2. On the '''Marketing''' tab, click '''Edit''' in the '''Action''' column.
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3. Click '''Remove''' or '''Change Image'''.
  
 
==Place a Banner Ad on Non-ChamberMaster/MemberZone Pages==
 
==Place a Banner Ad on Non-ChamberMaster/MemberZone Pages==

Revision as of 21:48, 13 November 2015

Information and settings related to banner advertising are modified on the Marketing tab. Changes made here are automatically reflected on your integrated web site.

Adding a Banner Ad

1. Within the Members module, select the desired member.

2. On the Marketing tab, click Add Banners.


MarketingPackage1.1.7.1.jpg
Figure: Adding a Sponsorship Banner


3. Click the Context arrow and select the desired page where the ad will post. If Business Category or QuickLink Category is selected as the Context, then select the appropriate Category.

Note: You may also post ads on non-ChamberMaster/MemberZone pages by having your web designer add specific banner ad code to the webpage.


MarketingPackage1.1.7.2.jpg
Figure: Context Selection options


4. Type a Start Date and Expiration Date.

a. Click Add Image to upload the banner ad. Type the path and filename of the desired graphic file or click Browse to locate and click Open when desired graphic is located.
b. Click Upload Image.

5. Click Close Window.

6. Enter the member's website in the Link URL field. This is the URL that the banner ad will link to if clicked. If the member does not have a website, you may select to link to their chamber member page instead.

7. Enter a Description.

8. By entering the Priority of 10, the member will be selected randomly among all members displaying banners in this category.

9. Click Save.

  • How many banners will display?
A maximum of five banner ads will display in the designated area during a single page view. If more than five banners are designated for this one area, another view of the page will bring up another rotation of five banner ads.
If the number of banners designated for a business category is over twice the maximum allowed, then the algorithm automatically increases the number of banners displayed to be half of the banners designated. For example, with a maximum of 5 banners displayed, if designated banners reach 12, then 6 banners will display. If designated banners reach 14, then 7 banners will display etc.
The maximum number of banner ads displayed may be modified. Find this selection under Setup-General Options and Settings in the Sponsorship Ads (Banners) area. Note the Caution below before modifying this number.
  • How are banners selected for display?
The selection of the five banner ads is based on an algorithm that looks at the Priority number assigned to the banner and displays those selected in random order. Higher Priority numbers cause the banner to be selected for viewing more often.
  • What is the default priority assigned to banners?
A default Priority number of 10 is assigned to each banner.
  • How long will each banner display?
Each banner ad will display for 4.5 seconds.
  • Page Placement Options
Banners on your website's Chambermaster/MemberZone module pages may be displayed at one of 3 locations on the page: Top of Content Area, Embedded in Header, or Bottom of Content Area. Make this selection under Setup-General Options and Settings in the Sponsorship Ads (Banners) area.
  • Banner size
The default banner ad size is 480 pixels wide by 60 pixels high for both the Premium ad location (Main Business Directory Search page) and the Standard pages (all other ChamberMaster/MemberZone pages).

Smaller ads may run in this space but ads larger than the indicated size will be cut off. Make changes to this maximum size under Setup-General Options and Settings in the Sponsorship Ads (Banners) area.

Priority on Banner Ad vs. Marketing tab

What is the difference between Priority on the banner ad and the Priority Placement selection on the Marketing tab?

Priority Placement on the Marketing tab relates to the selection of members to display in the search results of the business directory listing. All Enhanced/Gold members are automatically assigned 30 which will randomly display their listing among all other Enhanced/Gold members with a 30 Priority Placement. Members that are not Enhanced/Gold are defaulted to 10 Priority Placement which will randomly display their listing among all other Basic members with a 10 Priority Placement. You may assign different Priority Placement numbers as desired which will randomly display their listing among all others with that same Priority Placement number. Those with Higher Priority Placement numbers will display first within the Business Directory Search Results.

Priority on the banner ad itself relates to the priority give to the banner among other banners in that category.


MarketingPackage2.2.10.1.jpg
Figure: Banner ad options: Priority number highlighted

Sample Banner Ad Locations

MarketingPackage2.2.11.1.jpg
File: Business Directory Search Banner Ad location


MarketingPackage2.2.11.2.jpg
File: QuickLink Category Banner Ad Location


MarketingPackage2.2.11.3.jpg
File: Business Category Banner Ad Location

Change or Remove a Banner Ad

1. Within the Members module, select the desired member.

2. On the Marketing tab, click Edit in the Action column.

3. Click Remove or Change Image.

Place a Banner Ad on Non-ChamberMaster/MemberZone Pages

Non-ChamberMaster/MemberZone Code